Summary: There are 3 important lessons for public relations professionals in crafting effective press releases and other digital messages to be gleaned from the Financial Times' launch this week of FastFT, a short-format news service.
The Financial Times this week launched FastFT, a nimble and ultra-short-form news service publishing extremely short (<250 word) stories. The reasoning behind the new service? While the 140 character limit on Twitter is a bit too confining, nonetheless, it’s clear that readers prefer short snippets rather than long-form.
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